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	<title>University Observer &#187; Ciara Fitzgerald</title>
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		<title>Online Advertising: What&#8217;s In A Name?</title>
		<link>http://www.universityobserver.ie/comment/online-advertising-whats-in-a-name/</link>
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		<pubDate>Sat, 31 Oct 2015 14:06:05 +0000</pubDate>
		<dc:creator><![CDATA[Ciara Fitzgerald]]></dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[Big brands are increasingly realising the power of social media and are looking to cash in. Ciara Fitzgerald examines the use of online celebrity endorsements as a means of spreading the word in an instant.  &#160; No matter where you are today, whether it be on a busy shopping street or sitting at a bus &#8230; <a href="http://www.universityobserver.ie/comment/online-advertising-whats-in-a-name/">Continued</a>]]></description>
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